Google announced an algorithm update on March 5, which aims to improve the quality of results and reduce unoriginal, low-quality ones. It is likely that the move was made in response to the rise of AI-generated content, which led to a degradation in the quality Google provided users. The search engine announced that it would be making two major changes.
- Algorithmic changes in its core ranking systems reduces unoriginal content on the SERPs
- Updated spam policies
Some websites have already been completely de-indexed by Google. To be clear, de-indexing is not a loss in rankings – it is being Google search results are completely removed.
Lawyers and law firms involved in online marketing must be aware that the update will affect them. Google will remove low-quality content and websites. This may give you an opportunity to be different from your competitors.
Create Content at Scale to Avoid Problems
It’s pretty clear that this update is in response to a flood of content created by generative AI models like ChatGPT. In its announcement regarding the update, it identified “scaled content abuse,” or…
