Pepsi, one of the world’s most recognizable brands, has made a bold move by introducing a Fresh logo After 14 years of consistent branding, the brand has a new identity. The cola company debuted its brand identity in 2024. It marked a major shift to its image.
A Global Unveiling
The journey towards this new visual identity began in March 2023 when Pepsi unveiled the new logo exclusively in North America to celebrate the brand’s 125th anniversary. The global launch, which took place on March 1, 2024, featured a massive digital installation that took over iconic landmarks around the globe.
Iconic Landmarks transformed
Pepsi coordinated 120 CGI moments around the world, including installations in iconic locations such as Hosier Lane, Melbourne, Australia, Gaddafi Cricket Stadium, Pakistan, Ho Chi Minh, Warsaw and others. These installations showcased the brand’s new identity in a grand and memorable manner.
Drawn from Heritage
Pepsi’s refreshed brand identity draws inspiration from its 125-year history, Borrowing equity from its logos is…
