Of all the advertisements for celebrity-backed drink endeavors, none quite have the aesthetic appeal of the latest promotional image for Kate Upton’s Vosa Spirits canned cocktails.
Remember that in the fall of 2023 the supermodel launched Vosa Spirits, with two vodka-based drinks: The High Line, a lightly carbonated beverage of 7 percent ABV, and Vodka Water (non-carbonated), a 5-percent ABV Vodka Water. Both were available in fruity flavours like Cherry, Lemon, and Peach.
Business must be good, as Vosa just announced The High Line Tropics variety pack, which bolsters the brand’s more potent libation lineup with the addition of summery flavors like Lime, Mango, Passionfruit and Watermelon.
In order to prove our point, Upton poses in a bikini poolside while sipping on Passionfruit. She delivers the same sort of transfixing stare that made her shine as the cover girl for Maxim Hot 100.
“I’m super excited about our new High Line Tropics Collection, and for everyone to taste our new flavors,” said Upton, who co-owns Vosa Spirits alongside business partners Spencer Bailey and Michela Drago.
“The products come right in time for spring and summer and are flavorful yet perfectly light. The collection is perfect to share with family and friends on the beach, or in a cooler at a game day. Vosa High Line offers a selection of cocktail mixes that are ready to drink, lightly carbonated and made without preservatives. Having even more flavors to choose from makes these products just that much better.”
Vosa Spirits is one of a dizzying array of celebrity-endorsed entries into the beverage space, including Conor McGregor’s Proper Twelve Irish Whiskey, The Rock’s Teremana Tequila, The Strokes guitarist Albert Hammond Jr.’s Jetway wine seltzer, Kendall Jenner’s 818 tequila, and psychedelic canned wine brand Waves from Eric Wareheim of Tim and Eric fame.
To distinguish itself, Vosa Spirits has an upscale billing, with “sleek and timeless” can designs that “evoke the classic simplicity of the Mediterranean” and bring “luxury and elegance” to the canned cocktail space.
If nothing else, Vosa Spirits’ drinks definitely seem to be a step-up from the plethora of malt beverage-based hard seltzers and light beer that so many will pick-up on their way to various springtime outdoor activities in the coming months.
Priced at $21.99 for the new High Line Tropics variety eight-pack, Vosa Spirits beverages are available online or via select retailers in Florida and Illinois through Southern Glazer’s Wine & Spirits and Michigan through Vintage Wine Company—plans for expansion into other markets are in the pipeline.
