Attorney at Law Magazine sat down with Asher Elran, the founder of Dynamic Search, to discuss his career path and the legal marketing business he has developed since 2006 along with the challenges he’s faced and the lessons he’s learned.
AALM: What attracted you first to the field of marketing? How did you get into this field?
AE: Even before I started to call myself a marketer or even a software engineer, I was given the chance to use my technical knowledge as a practical web developer and help businesses with whatever they needed. The work was mostly voluntary and involved software/hardware support, web development, marketing, etc. Over time, I came to realize my efforts had a positive impact on the businesses I worked with. Fast forward a few more years. At the age of 28 I sold my first company and invested the profits into the second, which today is Dynamic Search.
AALM: Tell us a little about yourself and why you decided to launch your own business.
AE: I entered the Martech Industry during a time of recovery and steep ascent after the DotCom Bubble burst. At…
