It was inevitable. Between the chaos of trying to figure out which streaming services offer the programs you want to watch and the escalating cost of subscribing to those services, more Americans are saying “we’ve had enough” and pulling pack on how much they spend a month on streaming entertainment, watching more free TV, and in some cases even reviving cable subscriptions.
Yes, “cord-reviving” — the opposite of the decade-long trend of “cord-cutting” — is a thing.
You may have rearranged your streaming selection in the past year. And, if not, I’m willing to bet you’ve at least through about it when you select Netflix or another streaming service to watch.
TiVo’s latest Video Trends Report confirmed that in a year’s time Americans and Canadians reduced how much they spend a month on entertainment by about $13 a month, canceling “subscription video on demand” (SVOD) services such as Netflix and Disney+ (24%) almost as often as they add new services (29%), showing they’re not afraid to leave if they think it costs too much. One fifth (21%) of respondents said they had cancelled a service in the past year.
