According to a Wednesday announcement, Yeti, known for its stylish drinkware, insulated bottle and high-end coolers will purchase Mystery Ranch, a backpack manufacturer.
In a press release, Matt Reintjes, president and CEO of Yeti, said that his company and Mystery Ranch have both built products “with durability and performance in mind,” making the two manufacturers “a natural fit.”
“Mystery Ranch packs have earned a global reputation within the most demanding communities by building load-bearing equipment that delivers in the harshest environments,” Reintjes said in the press release. Their ethos, passion and people not only align with the Yeti team, but also connect well with our commitment to innovation and our customers.”
Founded in 2000, Mystery Ranch is the brainchild of Dana Gleason and Renée Sippel-Baker, two outdoor industry veterans with decades of experience in pack design. In 1985, they founded Dana Design. This company produced many of the best-loved and most-used hiking backpacks in the 1980s, 1990s and beyond, including the Terraplane. In 1995 they sold their company to K2 Corporation. They left a few short years after the new owners.