Home Crafts & Hobbies Knut Froesad is appointed Executive Chairman by Henri-Lloyd

Knut Froesad is appointed Executive Chairman by Henri-Lloyd

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Knut Froesad is appointed Executive Chairman by Henri-Lloyd


Knut Frossad, the Main Board Director at Monte Rosa Sports (MRS), will join Henri-Lloyd’s Executive Committee.

Credit: Monte Rosa Sports (MRS)

Knut will be working with the current Henri-Lloyd Chief Executive Officer Graham Allen as Executive Chairman, starting 1st of March 2024.

Monte Rosa Sports MRS

MRS is a sportswear holding company that owns Henri-Lloyd and Odlo, as well as Janus. Each of these companies has a significant growth plan for the next five years. While retaining his position of the MRS Board, Knut’s role at Henri-Lloyd is centred on Sales and Finance.

Graham Allen, CEO of Henri-Lloyd, said: 

“I’m delighted that Knut has chosen to join our business. He has an exceptional standing within the yachting and boating industry. We’re looking forward to having the benefit of his wealth of knowledge and expertise as we rebuild the Henri-Lloyd business.” 

Hugo Maurstad Chairman of Monte Rosa Sports commented 

“As a four-time participant in the Volvo Ocean Race, Knut has an excellent understanding of the Henri-Lloyd brand. He will be a huge asset to our business as we focus on strong growth in the next several years. Knut’s career in business is as distinguished as in sport: he successfully led The Volvo Ocean Race for many years before becoming CEO for marine electronics company, Navico, in 2019. He has a track record for motivating people to take brands and business to the next stage. We are lucky to have him on board.” 

Visit their website You can find out more about this website at For more information, click here.

Henri-Lloyd

MRS was founded by Henri Strzelecki MBE, in 1963. It revolutionised waterproof and protective clothing. Today, it is at the forefront in terms of producing environmentally conscious protective apparel. ‘Mr Henri’ (as he was known) fought for principles of integrity, innovation and honesty, never settling for the ordinary, instead focussing on pursuits of excellence and helping remarkable people.

Henri-Lloyd, acquired by MRS in 2020, continues to develop in this new chapter of the brand. The focus is on world-class design, quality, and operations.

Visit their website You can find out more about this website at For more information, click here.

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The article Knut Frostad becomes Executive Chairman of Henri Lloyd appeared first on Sailing Today.



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