If you hate opening multiple apps to search for something to watch, you’re not alone. According to TiVo’s latest Video Trends Report, finding TV shows and movies to watch remains a major thorn in the side of Americans and Canadians who simply want to sit down to watch TV without the hullabaloo.
Almost two-thirds (60%) say they typically open more than one app before settling on something to watch — a task that more than half find annoying. The report also found that two out of ten (or 18%) people know exactly what they’re going to watch before they even sit down in front the TV.
Respondents to the TiVo survey report using a whopping 10.9 video sources on average, which is actually a decrease from the 11.6 average reported in TiVo’s fall 2022 survey and a sign that viewers may have reached their limit. The chart below shows that younger people use even more video sources.
There’s also a significant difference between Americans and their Canadian counterparts with U.S.-based survey participants reporting 12 sources, compared with 7.1 for those who live up north. How many TV/video resources do you use?
Supporting the notion…